From Businessinsider.com
“A successful campaign requires more than a revamped logo. It demands a vision that inspires customers, investors, and others to see the company in a new light.”
The intent of rebranding for any business stems from either the need to stay relevant in their current field, or to expand and dominate in other areas outside of their current business. Whichever the case, rebranding requires careful consideration in retaining elements in your business that has worked and to revamp areas that would appeal to your future target audience. Ultimately, this article aimed at highlighting how top brands have rebranded their businesses, not only retaining their current consumers but gaining more in the process.
Our Squeeze:
Strategic Brand Endorsements give businesses an edge when it is relevant for their business service/product
A successful rebranding campaign takes into consideration both consumer insights and your competitors brand positioning to find your niche area in the market place
Branding becomes a powerful tool when businesses use visuals and experience to create a fresh identity that generates a lasting impression on your consumer's mind
Powerful brands understand the concept of Brand Experience and ensure it resonates from all areas and touch points of their product or service
Click the link here to read more on The 10 Most Successful Rebranding Campaigns Ever by Businessinsider.com
Source: Businessinsider.com
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Sources:
Aquino, J. (2011, February 10). The 10 Most Successful Rebranding Campaigns Ever. Retrieved from: http://www.businessinsider.com/10-most-successful-rebranding-campaigns-2011-2?IR=T&op=1?r=US&IR=T#