Viknesh Kastor
Everything Starts with a Spark
Ushering in a new era for The Action Plan, from small steps to the big leap. In late 2012, at the very inception of The Action Plan, the...
top of page
ARTICLES
Knowledge is essential for a business to thrive.
Search
Viknesh Kastor
- Jan 21, 2018
- 2 min
Perspectives: 5 Common Branding Mistakes Small Business Owners Make
From Forwardtimesonline.com "Contrary to what most people believe, a brand is more than just a logo, a name or a tagline. It is a...
Viknesh Kastor
- Jan 21, 2018
- 4 min
Can Ignorance Kill Your Business?
Making tough decisions in the dark will absolutely drive your business off the cliff. The Crawling Dead To date, we’ve had a barrage of...
Viknesh Kastor
- Jan 21, 2018
- 2 min
Perspectives: 5 Branding Myths Debunked
From Entrepreneur.com Branding a business is not an overnight process with results to show for instantly as many would like it to be. It...
Viknesh Kastor
- Jan 21, 2018
- 3 min
Using Critical Information for Effective Branding
Measuring Branding activities allows for listening, serving and thriving in the market. The torch in the dark Let’s look at a scenario;...
Viknesh Kastor
- Jan 21, 2018
- 1 min
Perspectives: The 10 Most Successful Rebranding Campaigns Ever
From Businessinsider.com “A successful campaign requires more than a revamped logo. It demands a vision that inspires customers,...
Viknesh Kastor
- Jan 21, 2018
- 3 min
Successful Businesses Build Their Brands
Bringing absolute clarity on branding as a launch pad to effective marketing and sales activities. Let’s dive straight into the haystack...
Viknesh Kastor
- Jan 21, 2018
- 1 min
Perspectives: 7 Branding Facts Every Entrepreneur Needs to Know
From Ysfmagazine.com The article kicks off by highlighting how technology and the Social Media space has changed the game for branding...
Viknesh Kastor
- Jan 21, 2018
- 3 min
8 things you didn’t know about Branding
Who would have thunk. 8 things you didn’t know about Branding Here are eight fundamental things that you probably didn’t know about...
Viknesh Kastor
- Jan 21, 2018
- 2 min
Perspectives: Is Branding, Art, Science, or a Whole Lot of Both?
From Fastcompany.com Till today, branding is a concept that has not been caught on and exploited by most businesses to grow and expand...
Viknesh Kastor
- Jan 21, 2018
- 4 min
The Art and Science of Branding
Catchy buzzwords held accountable, while we investigate how branding is conducted well. Mind the language, literally. When we talk about...
Viknesh Kastor
- Jan 21, 2018
- 1 min
Perspectives: History of Branding
From brandingstrategyinsider.com A parallel article written by Brad VanAuken from The Blake Project, it’s definitely an interesting piece...
Viknesh Kastor
- Jan 19, 2018
- 3 min
The Rise of Branding
Business today is about the war of Ideas, not features. A Brief, Simplified History Branding has its humble beginnings with brand marks...
The Action Plan Pte. Ltd.
201308959W
1 Coleman Street, #09-01, The Adelphi, Singapore, 179803
Email: ignite@theactionplan.net
bottom of page